By: Martin Fox On: May 10, 2016 In: Blog Comments: 0

Why You Should Have A Responsive Website

A responsive website is making sure that your website is optimised for an easier viewing and browsing experience on mobile devices.

So why do YOU need a mobile responsive website?

The answer lies in the decreasing sales of PC’s and an increase in the use of mobile devices such as tablets and smartphones to browse the internet. If more and more people are using all sorts of mobile devices to access the internet, your website is more likely to be searched for on a mobile device than a desktop device. In order to keep your visitors coming strong, it is vital that your website is not only searchable but optimised for the best viewing experience on that particular mobile device.

I already have a website

Although most websites are searchable on mobile devices through search engines, they do not view well on these devices as on desktop devices. The reason for this being that these sites were designed for viewing on a PC. One may argue that as long as the website is searchable on a mobile device- it is enough to bring visitors and customers.

A research into customer opinions showed that visitors are likely to spend just 8 seconds on a website before deciding whether to explore it further. Imagine such a visitor, who has come across your mangled website on a mobile device, they may have clicked on your site, but they are less likely to stay, if your website (on their device) is not visually appealing.

A Responsive Website is the solution

With this modern technology, multiple websites targeting each mobile device are no longer required. Instead, only 1mobile optimised/ responsive website will adapt to any and all mobile devices (depending on the width and resolution of the device).

So how does it work? The website adapts to mobile devices with the help of fluid images and CSS media queries by determining the width and resolution of the device. The website changes layout, resizes images and adapts to fit all devices.

Resources

The following articles are a good read for anyone wishing to understand this new technology better.

Responsive Web Design by Ethan Marcotte
Responsive Web Design: smashing Magazine
HTML5 – Responsive Web Design: MSDN Magazine
A Roundup of Responsive Web Design Tutorials: Honkiat