Strategy To maximise your social media efforts and truly be effective, a plan is a must. Social media strategy isn’t only applicable when an organisation is launching channels, it can also be applied after a presence has already been established. Social media’s such a new field that many organisations went...Read more
In 2012, U.S. shopping-center retail sales totalled more than $2.4 trillion and U.K. online sales totalled £104 billion, accounting for half of all retail sales in the U.S. In the face of increasing competition from cheap and convenient online retail, shopping centres or shopping destinations as they like to be called are...Read more
A lot of the time, customers arrive to a website and abandon it immediately. Why? Either because they don’t easily find what they are looking for or because the site does not meet certain standards. However, what are the standards that customers expect when visiting an online shop? To...Read more
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