Perhaps because it appeared fairly quickly and because new sites pop up all the time, social media has been considered by some a fad or passing marketing interest, and an unprofitable one.
That couldn’t be further from the truth, the benefit of social media to your business, brand and online presence are vast, if used correctly.
Clients always ask us if the site will be search optimised so it appears in search engines and people assume this will be enough. The truth is it’s not enough now to simply have a website and search optimised it, you need to have a good, responsive, search optimised site just as a starting point. To see real growth and results you need to work on growing it by using everything around it on an ongoing basis. One of the key things being social media, recent changes have seen search engines favouring websites with social media, even at its most basic level its valuable in links back to your website, but there are so many more great benefits that make social media an absolute must.
Here’s a look at just some of the ways social media can improve your business.
Brand awareness and customer interaction
It adds important extra channels and awareness of your business and brand. It provides you with a great way to interact with your customers or other businesses and gain valuable feedback. Most marketing channels are one-way in nature – a business sends out its marketing message, and the consumer receives it. With social media, you can actually have a conversation. It also provides a great way for people to share your details and for your page or a tweet to reach a vast audience.
Save costs on marketing
In terms of cost for people reached, social media is a very cost-effective marketing tool. A few paid ads can reach hundreds if not thousands more people than other marketing options for much less spend. Furthermore not only do they reach more people, but they have one distinct advantage – people can interact with them instantly and easily by simply clicking on them.
Increased inbound website traffic
Without social media, your inbound traffic is limited to people already familiar with your brand and individuals searching for keywords you currently rank for. So every social media profile you add is another path leading back to your website, and every piece of content you add is another opportunity for a new visitor.
Better Search Engine Rankings.
Whilst SEO is the best way to capture relevant traffic from search engines, the requirements for success are always changing. It’s no longer enough to optimise title tags and meta descriptions, Google and the other search engines may be calculating their rankings using social media presence as a significant factor, because strong brands almost always use social media. As such, being active on social media could act as a type of quality signal to search engines that your brand is legitimate, credible, and trustworthy. That means, if you want to rank for a given set of keywords, having a strong social media presence could be almost mandatory. It is also a great way to promote things that are not on your website or new services that you don’t currently rank high for in search engines.
What social media sites should you use?
Which social media sites you use may vary depending on your business and your marketing goals. For some people Facebook and Twitter works very well, for others LinkedIn or YouTube is better or even some of the not so widely used sites such as SoundCloud can be great depending on what you want to achieve. Ideally use as many as you can realistically manage that work for you, don’t just have a page for the sake of it. You may even have to try a few and test to see which ones give you the best return on your time and money.
One of the things we aim to do with all our clients and our social media packages is to focus on which ones will work best for their needs and then evaluate them each month based on reports and feedback to improve future marketing. If for example we find one platform is a better marketing tool for a client then we will reallocate budgets accordingly to ensure we deliver the best possible value on our social media packages.
When should you start?
The longer you wait, the more you have to lose. Social media marketing, when done right, can lead to more customers, more traffic, and more conversions, and it’s here to stay. If you’re interested in getting started but aren’t sure where to begin then give us a call for a free consultation. We offer fixed price or bespoke monthly social media packages as well as wide range of features such as infographics and reports each month to show you how well your social media is performing.