Press Relations
There are several definitions of PR:
we feel it is simple - it’s press relations.
In simple terms, we generate press, broadcast and social media coverage when you want it, help you avoid it if you don’t, help you manage it if you are having - or anticipating - a difficult period of press relations activity or online social media exposure.
On a more focused level, we have a wider and more specialist bank of experience to draw upon to help deal with image protection, reputation management, crisis communications, litigation support, misinformation or disinformation.
But what’s the swaying factor in deciding whether you need somebody like us?
If you search your own name or business online or in social media world, read a newspaper or magazine, listen to radio or TV and don't see or hear your name, your company name or your brand, or, worse still, you see or hear your competition occupying social media webspace, column inches or airtime that's rightly yours, then you should be investing in a phone call or email us now 0845 524 0114.
What we do...
We get press, broadcast and social media coverage and exposure; we help avoid press, broadcast and social media coverage and exposure, we help manage unwelcome attention from the press, broadcast media, social media sites and bloggers.
Importantly, we position you as a thought leader in your market, and protect that position.
First, we’ll sit and listen to you – listen like crazy, in fact. We’ll ask questions until we are convinced that we know what you want or need.
Once we appreciate your requirement, then we’ll provide you with a simple plan. If wars can be reported in 500 words, then PR plans can be equally concise.
On a basic level, we research, write and distribute news with the aim of gaining press coverage, broadcast exposure or gaining online and social media presence.
This can mean people, product or service announcement press releases - through to the delivery of a significant statement about the future of your business, or positioning you as an expert or leader in your market. We manage the message regardless of the channel: press, broadcast or social media.
The tone and content of that communication can send signals to the target journalists – and their readers – relating to a specific agenda you may have: recruitment, acquisition, exit strategy, feel-good; making you, your people or your business famous locally, regionally, nationally or internationally.
