By: Martin Fox On: April 18, 2017 In: Awards, Fashion, Marketing Comments: 0

Fashion Show Marketing Small business owners with clothing companies often stage fashion shows to generate interest in their items. Creatively marketing your event can bring in a crowd of potential customers. Develop a comprehensive plan that will get the word out about your show to a targeted population likely...

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By: Martin Fox On: February 18, 2017 In: Bars, Brand, Creative, Events, Facebook, Marketing, Mobile, Pubs, Social Media, Sponsorship, Twitter Comments: 0

Budweiser Rise As One Campaign 2014 As the official beer sponsor of the 2014 FIFA World Cup Brazil™, Budweiser has designed a holistic creative platform under the Rise As One thematic, which will serve to celebrate the moments that unite and inspire fans of the beautiful game around the...

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By: Martin Fox On: March 08, 2016 In: Marketing, Social Media Comments: 0

Strategy To maximise your social media efforts and truly be effective, a plan is a must.  Social media strategy isn’t only applicable when an organisation is launching channels, it can also be applied after a presence has already been established. Social media’s such a new field that many organisations went...

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By: Martin Fox On: November 20, 2015 In: Bars, Facebook, Marketing, Restaurants, Social Media, Twitter Comments: 0

We have worked with many bars, pubs and restaurants over the years and they generally understand the importance of how restaurants can use social media effectively, however very few actually embrace the free advertising and promotions platforms that are twitter and facebook. Lack of planning, inactivity or simply no...

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By: Martin Fox On: November 19, 2015 In: Bars, Facebook, Marketing, Pubs, Social Media, Twitter Comments: 0

Social Media Management for Bars & Pubs If you are considering Social Media Management using Twitter or Facebook then knowing how to ‘engage’ with your audience is vital to your marketing strategy. Recently released are the findings of an analysis of the Twitter activity of 320 leading brands. The study...

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By: Martin Fox On: November 19, 2015 In: Business, Marketing, Shopping Comments: 0

In 2012, U.S. shopping-center retail sales totalled more than $2.4 trillion and U.K. online sales totalled £104 billion, accounting for half of all retail sales in the U.S. In the face of increasing competition from cheap and convenient online retail, shopping centres or shopping destinations as they like to be called are...

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By: Martin Fox On: November 10, 2015 In: Business, Marketing, Shopping, Twitter Comments: 0

Facebook, one of the most popular social networks out there, is definitely one of the most challenging for marketers thanks to its algorithm, Edgerank. Twitter, on the other hand, has zero filters. In fact, it has so much unfiltered content that some have likened it to a water hose,...

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By: Martin Fox On: November 10, 2015 In: Brand, Business, Ecommerce, Fashion, Marketing, Shopping, Website Comments: 0

A lot of the time, customers arrive to a website and abandon it immediately. Why? Either because they don’t easily find what they are looking for or because the site does not meet certain standards. However, what are the standards that customers expect when visiting an online shop?  To...

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By: Martin Fox On: November 05, 2015 In: Brand, Business, Fashion, Marketing, Shopping Comments: 0

OK, before I get going let me first apologise for the ridiculous title, everyone loves some good alliteration every now & again and I couldn’t help myself. I’ve recently been reading a few of the Black Friday & Mega Monday posts floating around and as everyone who works in...

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