Customer Service versus Customer Experience – Which Is Champion? Think about the last time you received great customer service. You most likely described it as ‘that company gave great customer service’ but what you most likely meant is your overall experience with company. When talking, people often confuse customer...Read more
Is your business making the most of social media? By this point, it’s pretty likely that your business is using social media in some capacity. If you’re like most business owners and marketers, you may already have LinkedIn, Facebook, Twitter and Google+ pages, however… to really make the most...Read more
In 2012, U.S. shopping-center retail sales totalled more than $2.4 trillion and U.K. online sales totalled £104 billion, accounting for half of all retail sales in the U.S. In the face of increasing competition from cheap and convenient online retail, shopping centres or shopping destinations as they like to be called are...Read more
Facebook, one of the most popular social networks out there, is definitely one of the most challenging for marketers thanks to its algorithm, Edgerank. Twitter, on the other hand, has zero filters. In fact, it has so much unfiltered content that some have likened it to a water hose,...Read more
A lot of the time, customers arrive to a website and abandon it immediately. Why? Either because they don’t easily find what they are looking for or because the site does not meet certain standards. However, what are the standards that customers expect when visiting an online shop? To...Read more
OK, before I get going let me first apologise for the ridiculous title, everyone loves some good alliteration every now & again and I couldn’t help myself. I’ve recently been reading a few of the Black Friday & Mega Monday posts floating around and as everyone who works in...Read more
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