Perhaps because it appeared fairly quickly and because new sites pop up all the time, social media has been considered by some a fad or passing marketing interest, and an unprofitable one. That couldn’t be further from the truth, the benefit of social media to your business, brand and...Read more
Strategy To maximise your social media efforts and truly be effective, a plan is a must. Social media strategy isn’t only applicable when an organisation is launching channels, it can also be applied after a presence has already been established. Social media’s such a new field that many organisations went...Read more
Google have confirmed on Twitter that what webmasters were seeing over the weekend was not the Penguin update we are expecting, but rather a core ranking algorithm update. On Friday, I noticed early signs of an update, and then, over the weekend, I called this a “massive update.” I...Read more
We have worked with many bars, pubs and restaurants over the years and they generally understand the importance of how restaurants can use social media effectively, however very few actually embrace the free advertising and promotions platforms that are twitter and facebook. Lack of planning, inactivity or simply no...Read more
Social Media Management for Bars & Pubs If you are considering Social Media Management using Twitter or Facebook then knowing how to ‘engage’ with your audience is vital to your marketing strategy. Recently released are the findings of an analysis of the Twitter activity of 320 leading brands. The study...Read more
In 2012, U.S. shopping-center retail sales totalled more than $2.4 trillion and U.K. online sales totalled £104 billion, accounting for half of all retail sales in the U.S. In the face of increasing competition from cheap and convenient online retail, shopping centres or shopping destinations as they like to be called are...Read more
Facebook, one of the most popular social networks out there, is definitely one of the most challenging for marketers thanks to its algorithm, Edgerank. Twitter, on the other hand, has zero filters. In fact, it has so much unfiltered content that some have likened it to a water hose,...Read more
A lot of the time, customers arrive to a website and abandon it immediately. Why? Either because they don’t easily find what they are looking for or because the site does not meet certain standards. However, what are the standards that customers expect when visiting an online shop? To...Read more
The Early Bird Catches the Worm It’s never too early to start thinking about Christmas, although a recent survey has shown that almost 7% of people start thinking about booking their table in January. Whilst you may not need to think about it this early, it’s a good idea...Read more
OK, before I get going let me first apologise for the ridiculous title, everyone loves some good alliteration every now & again and I couldn’t help myself. I’ve recently been reading a few of the Black Friday & Mega Monday posts floating around and as everyone who works in...Read more
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