Is your business making the most of social media? By this point, it’s pretty likely that your business is using social media in some capacity. If you’re like most business owners and marketers, you may already have LinkedIn, Facebook, Twitter and Google+ pages, however… to really make the most...Read more
What does the colour, shape or font of your logo say about your business and your product? Colour Fast have explored the psychology of logo design to bring you what you need to know about the imagery of your brand. Logos act as the single-most important connection to a...Read more
Why You Should Have A Responsive Website A responsive website is making sure that your website is optimised for an easier viewing and browsing experience on mobile devices. So why do YOU need a mobile responsive website? The answer lies in the decreasing sales of PC’s and an increase...Read more
Perhaps because it appeared fairly quickly and because new sites pop up all the time, social media has been considered by some a fad or passing marketing interest, and an unprofitable one. That couldn’t be further from the truth, the benefit of social media to your business, brand and...Read more
Strategy To maximise your social media efforts and truly be effective, a plan is a must. Social media strategy isn’t only applicable when an organisation is launching channels, it can also be applied after a presence has already been established. Social media’s such a new field that many organisations went...Read more
Google have confirmed on Twitter that what webmasters were seeing over the weekend was not the Penguin update we are expecting, but rather a core ranking algorithm update. On Friday, I noticed early signs of an update, and then, over the weekend, I called this a “massive update.” I...Read more
We have worked with many bars, pubs and restaurants over the years and they generally understand the importance of how restaurants can use social media effectively, however very few actually embrace the free advertising and promotions platforms that are twitter and facebook. Lack of planning, inactivity or simply no...Read more
Social Media Management for Bars & Pubs If you are considering Social Media Management using Twitter or Facebook then knowing how to ‘engage’ with your audience is vital to your marketing strategy. Recently released are the findings of an analysis of the Twitter activity of 320 leading brands. The study...Read more
In 2012, U.S. shopping-center retail sales totalled more than $2.4 trillion and U.K. online sales totalled £104 billion, accounting for half of all retail sales in the U.S. In the face of increasing competition from cheap and convenient online retail, shopping centres or shopping destinations as they like to be called are...Read more
Facebook, one of the most popular social networks out there, is definitely one of the most challenging for marketers thanks to its algorithm, Edgerank. Twitter, on the other hand, has zero filters. In fact, it has so much unfiltered content that some have likened it to a water hose,...Read more
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