The Newspaper Marketing Agency, the organisation that has promoted the strengths of the national press sector to advertisers since 2003, has re-launched today as Newsworks, a move said to recognise that "the old language of press or paper doesn't fit any more".

Chelsea Apps Factory, the apps consultancy and development house, has today (18 May) launched a diving game in partnership with diver Tom Daley, aimed at the Olympics fans, diving enthusiasts and mobile gamers.

A flashmob for a Danish orchestra has been shared 17,067 times this week, playing its way to the top of the latest viral chart.

Samsung has rolled out an Olympics Facebook app to allow users to get closer to the Olympics, by serving them personalised content, based on their profile interests.

John Lewis's brand is on a strong trajectory as a result of its marketing and is planning to expand its 'never knowingly undersold' campaign to radio, it was announced today.

John Lewis is opening its first "shop within a shop" after partnering with luxury travel company Kuoni to offer travel shop concessions in its department stores.

This week Bitch spends two days at Media360 sharing more than a few glasses of Pinot Grigio with the industry's top media agencies, clients and media owners, while admiring the planes from the windows of the T5 Hilton hotel.

Charity One Life is launching a campaign to support its Guinness World Record attempt for the longest DJ Relay.

Mike Baker, chief executive of the Outdoor Media Centre, believes the outdoor industry can look forward to a "very big, visual, huge quarter" during the Olympics.

Bartle Bogle Hegarty has bolstered its digital production department with the appointments of Josh Tenser as head of digital production and Alex Matthews as head of creative technology.

What do you do when you're a creative agency and you want to raise money for Macmillan Cancer Support? You throw your doors open to an art exhibition with some of London's top illustrators and designers of course.

The7stars has been appointed by live music promoter Ibiza Rocks Group to handle the planning and buying of its debut marketing campaign to drive up interest in the brand, and support the launch of a new Ibiza night featuring Mark Ronson and Example.

Digital agency Zone has hired TBWA/Tequila Australia's technology and innovations director, Rob Reng, as technology director.

Wickes, the DIY retailer, has made its first foray into social media with the launch of a Facebook app, which allows fans to create a sharable digital portfolio of their DIY projects.

Marketers should wrestle back some of the power from finance departments because the outcomes you can measure are not the only ones that matter, according to Ogilvy & Mather vice chairman Rory Sutherland.

This week Out and About is at the T5 Hilton hotel for Media360, which has seen a host of clients, media owners and media agencies provide insights into some of the best work in the industry.

The Economist Group is building on its advertising network, Ideas People, to group together more than 60 websites trusted by The Economist readers, but which do not use cookies to target specific users.

Global Radio, home to Heart and Capital FM, has enjoyed a strong year of growth, and is set to report profits up "significantly" in its financial results later this year, according to group chief executive Stephen Miron.

Mobile is set to be the "biggest branding product on the planet", but advertising on it can prove a "dangerous road", warned Richard Eyre, chairman of the Internet Advertising Bureau UK.

Facebook has priced its shares at $38 (£24) as it begins its stock market flotation, valuing the social network at $104bn (£65.8bn), making it one of the most valuable share sales in US history.